Since grade school, the only careers that interested me were creative. After two years in the fine arts, I decided on a degree in advertising. I later earned an MBA in marketing. However, my passion has always been for the creative side of the business.

In 2006, I left my position as a marketing director for a leading business-to-business publisher to launch Costin Custom Communications. What I love about my job is the creative process and being trusted to be a part of someone's business. Whether it's an article or an advertisement, each project takes me to a new place. I immerse myself in the business, industry or topic assigned.

My gift is seeing things that others don't see — putting things together in a way that makes them relevant and meaningful. But creativity is not enough. Creative efforts need to be grounded by real world objectives. And there is no substitute for hard work.

I am continually researching, writing, editing and rewriting — challenging myself and others to turn good communication into great communication. Hard work and diligence deliver results.

Give me a call at (847) 358-1413, to talk about your next project.