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Tip: 
Improve Your List
From 50-70 percent of the success of any direct marketing program rests on the accuracy of the lists used, whether it’s mail, e-mail or telephone. Consider sending an annual request to customers and prospects to verify their information.

 

 

Advertise to Build Your Business

From e-mail promotions to space advertising and direct mail, our communications connect with your customers and produce results. Effective reader promotions are the key to boosting web traffic and attendance at online webcasts, virtual trade shows and face-to-face events. Services include copywriting, editing, photography and design, printing and list management and selection.

Don’t Overlook the Value of PR

An effective PR program can position your publication as a market leader. Be the source regional and local media turn to when they need information. Costin Custom Communications can develop a comprehensive plan to turn your research, awards and event investments into PR opportunities for your publication.

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Copywriting

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Editing

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Photography and Design

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Printing

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List Management and Selection

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Delivery

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Public Relations

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Advertising (view samples)

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Issue Promotion (view samples)

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Event Advertising (view samples)

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A PR Guide helps marketers provide the right information to your publication, saving editors valuable time.