A Better Roads e-mail blast notified advertisers and prospects that 2007 media planning tools were available to download. The blast had an open rate of 25% and a 5% click-thru rate.

An Aggregates Manager e-mail blast notified customers that 2007 media planning tools were available to download. The blast had an open rate of nearly 30% and 5% click-thru rate.

This Chain Leader testimonial promotion fueled double-digit revenue growth by showcasing readership among key decision-makers.

Created while employed at Reed Business Information.

This testimonial promotion documented Chain Leader's influence within hotels and other foodservice segments.

Created while employed at Reed Business Information.

This Chain Leader promotion showcased many industry influentials and also listed many others on the website.

Created while employed at Reed Business Information.