This special supplement explores the appeal of the fast-growing barbecue segment and how both commercial and noncommercial operators are adding authentic barbecue flavor to menus.

"A beautiful room deserves the perfect complement" targets consumers who don’t want their home theater system to dominate the room. IE’s audience is not the DIYer or the high-end dedicated home theater system buyer, but the mid-market customer who is drawn to flat screen televisions for their design aesthetic as much as for their performance. A strong offer was crucial to growing sales leads for Inspired Electronics, a newcomer to the marketplace.

This ad compels construction equipment dealers stick to their strength, while leaving measurement of customer satisfaction to Strategic Feedback’s SATISFYD system.

With more that a million visits to their site earch year, and two e-newsletters each month, utilizing Better Roads online advertising was a natural to promote the magazine's new community outreach program: Roady the Road Builder. The ad linked to pricing and ordering information, as well as sample coloring book pages.