The media kit for Better Roads plays up the magazine's unique point of difference— reach of the entire team of individuals who work on America's roads and bridges. This includes contractors, government agencies and consulting engineers. By giving full attention to online opportunities, those areas of the business grew substantially.

This media kit set the stage for the magazine's phenomenal double-digit growth. By focusing on its editorial experience and strength, Aggregates Manager was able to clearly differentiate itself from the competition.

Every advertiser wants product coverage and this document provides a very useful guide to help advertisers and their agencies prepare press releases, submit photos, plan press conferences and respond to requests. The Better Roads PR Guide was downloaded from the magazine’s Web site more than 4,800 times in the six month period after it was released.

Consistency is extremely important to effective communications so presentation materials carry the same brand image and message as print materials.

Today's media buyers don't have time to wade through pages and pages of research. This print presentation provides information in a concise and easy-to-read format.

This media kit was designed to promote three brands and all their components including print, online and event opportunities. I developed this kit while working at Reed Business Information.